The objectives of the book fair
To promote books and reading as cultural entertainment among the Malaysian public
To promote the importance of reading and cultivate the reading habit among Malaysian
To encourage the development and use of books in Malaysia
To promote professionalism in book industry and coordinate book development activities
Target Group
Bachelor students who seek the opportunities for higher education other than National Universities
Teenagers who wish to follow the private education
Fresh graduated students from high school
Parents who wish to cultivate the reading habits on their children
Implementation measures
In order to achieve the objectives of the book fair, the organizer promotes this event through media such as newspapers, broadcasting on the radio, websites, brochure and posters. Effective advertising increases the number of local people who will know about your book fair, which increases the number of probable attendees. In additional, increased community support to ensure that the event will continue in subsequent years. Organizing seminar talk in the national universities to encourage students’ participation.
